Comparisons

Wati is WhatsApp. Conext is the three channels.

If the job is sending WhatsApp campaigns and building a menu bot, Wati was born for that. If the job is answering Instagram and WhatsApp DMs in the same thread, with stock in view, it is Conext.

Both run on the official WhatsApp Business API. From there they split: one stays on that channel and pushes outreach; the other opens Instagram and Messenger and pushes the day’s attention.

Customers do not only write on WhatsApp.

Wati was built as a WhatsApp tool: templates, lists, flow chatbots, a team inbox. That works when the business already concentrated attention on one number and wants to fire campaigns on that base.

In Conext the same contact can write on Instagram in the afternoon and on WhatsApp at night. The thread is one. The agent sees the catalog and does not ask for the size twice. Wati can add other channels; the product and the search are still WhatsApp’s. Conext puts Meta’s three in the same place from day one.

A menu bot versus an agent with a catalog.

Wati’s chatbot is a tree: keywords, buttons, the customer picks 1, 2, or 3. It works for a closed menu. It breaks when someone asks “the denim jacket in M, and can you do a price with the leather one?”.

Conext agents do not walk a tree. You write the role in plain language, load products with price and stock, and the model drafts. What is safe goes out on its own; anything that touches a discount stays a draft. You do not redraw the flow every time a price changes.

The inbox is for answering, not blasting.

Wati shines when you go out to find the customer: lists, broadcasts, bulk templates. Conext shines when the customer already wrote: pending, assignment, internal notes, the day measured. WhatsApp templates exist in Conext because after 24 hours Meta will not let free text through; they are not the product, they are the door Meta asks for.

If your priority is a weekly campaign to ten thousand numbers, Wati is closer. If your priority is not losing the 3 p.m. Instagram DM, Conext is closer.

How to decide

  1. 1

    Where do people write you today?

    WhatsApp only, Wati covers it. WhatsApp plus Instagram or Messenger, Conext joins them without a second product.

  2. 2

    Is the job outreach or answering?

    Campaigns and lists point to Wati. Answering what already comes in, with stock and a small team, points to Conext.

  3. 3

    Try it with a real question

    Send the message you are tired of repeating. If a button menu is enough, a tree is enough. If the catalog is needed, an agent is needed.

Wati is a WhatsApp tool with campaigns and bots. Conext is the CRM for Meta’s three channels, with the AI inside the inbox and not beside it.

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